Fudge Professional Clean Blonde Damage Rewind Violet Toning Shampoo; purple toning damage repair purple shampoo.
Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*. Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength violet micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.
Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
*Tested by breakage **When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PlEX reconstruction.
Lather evenly through wet hair and leave for 1 minute to banish brassy tones, or up to 5 minutes for maximum results. Rinse thoroughly and follow with Clean Blonde Damage Rewind Conditioner to build up hair defences and lock in shimmery cool tones. Avoid contact with eyes, skin and absorbent materials. If possible, use gloves as staining may occur.
Aqua (Water), Sodium lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. Violet 2)