Fudge Professional Clean Blonde Damage Rewind Violet Toning Shampoo; purple toning damage repair purple shampoo. Instantly erases yellow tones & damage from blonde hair, with Opti-PlEX™ technology for 95% stronger hair*.

Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength violet micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environment