Marble Surface

MOROCCANOIL

BEHIND THE BRAND 

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THE STORY 

Moroccanoil co-founder Carmen Tal was miles from home when, after a routine color service gone awry, she experienced the powerful Moroccanoil Treatment while traveling. As she witnessed the transformation of her hair instantly revitalized, going from damaged to shiny, smooth, manageable, she went on a quest to share the magic of this argan oil hair treatment with women across the globe.

What began a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand. Dedicated to providing the highest quality hair and body products, Moroccanoil has grown into an iconic beauty brand. “We are thrilled to be celebrating ten years of oil-infused innovation and today our goal remains unchanged—to empower beautiful transformations and create products that inspire confidence,” says co-founder Carmen Tal.

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HYDRATION COLLECTION

To treat parched strands, go back to basics. Moroccanoil's Hydration Collection is full of elevated, combinable essentials formulated to treat dry hair, including...
- A gentle shampoo and nourishing conditioner for wash days 
- Deep-conditioning masks designed for weekly use
- Moroccanoil Treatment, your whenever-you-need-it product that hydrates, smooths dry ends, and keeps hair soft and easy to manage